Reimagining the sales workflow
with generative AI agents
We worked with Salesforce to envision a new era of selling, where every rep has an AI agent working with them in tandem. What would a future look like with agent-led prospecting, insights, and trust-driven deal flow?
Design a Salesforce for the future. An AI-native experience that gives every user agentic superpowers - then turn it into an inspiring video for Dreamforce in record time.
With an announcement at Dreamforce 2024, the stakes were high to showcase generative canvas to the world.
From script to storyboard in two weeks—aligning stakeholders, clarifying vision, and setting the stage for success.
From generative UI to proactive task completion
and real-time awareness, Generative Canvas moves
Salesforce from SaaS to assistant.
From rough mockups we constructed a sophisticated UI using Salesforce's latest design system and had to ensure that the tile-based interface scaled across desktop and mobile form factors.
The biggest challenge was to showcase Lightning Canvas's capabilities across multiple use cases and people. This was achieved by carefully selecting footage that would represent each.