Businesses used to be simple…
All you needed to do was sell a generic product to everyone and become a hero.
That playbook is obsolete.
Today, aiming for the mainstream makes you blend into the background.
Welcome to the modern internet - a universe of communities and sub-communities, each with its own passions. The most successful brands of today have moved from "mass appeal" to "community appeal".
Uncovering niche interests was once impossible. No budget or survey could reveal real-time interests, down to the detail. Now, every Instagram post, TikTok comment and Google search leaves digital breadcrumbs, offering insights into true desires.
These digital breadcrumbs are more like digital gold, guiding you to product ideas that don't just sell, but sell spectacularly.
The era of everything for everyone is over. Success now comes from being unforgettable. From being purpose-built for a specific community.
Our unique, community-based approach to product development has helped:
We are capable of a lot. But these are where we go above and beyond
Building the AI-powered Future of Enlightened Work
A multi-year partnership with dozens of innovation projects, helping Dropbox evolve from leaders in storage to leaders in software.
Defining and Designing a 5-Star Mobile App For a Community Of Fanatics
We partnered with Fanatics to create Fanatics Live, a new product line for a niche community of collectors.
The four ways we can build the future, together
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