From tools to relationships
Design Products for the AI Age
What User Experience (UX) is to GUIs, Agentic Experience (AX) is to LLMs. AX will help the next generation of product builders craft experiences that build loyalty, trust, and affinity in the AI Age.
From the people shaping AI at
companies you know and love
LCA is design firm
for the AI Age.
We're not just a design firm – we're builders, strategists, and AI-native thinkers behind the products you use every day. Founded by Greg Isenberg and Theo Tabah, every LCA engagement brings startup speed, founder taste, unwavering dedication, and enterprise-level impact.
Why we wrote this book
For forty years we perfected the art of letting people tap on screens: fewer clicks, clearer labels, smoother flows. We called it user experience, and it won markets. But the day large-language models learned to reason and riff in plain English, a quiet revolution began. Software stopped waiting for our input and started offering its own. It began to sound thoughtful, to keep track, to anticipate. In that moment the centre of design gravity slid from tool to relationship.
Inside the handbook, you'll discover:
A practical framework for assessing AX maturity
Strategic shifts from UI to trust, from outputs to outcomes
Business cases for agentic design, including stickiness, differentiation, and retention
A forward-looking view on how AX shapes future products
Who will love this book
CEOs & Founders
Stay ahead by learning how products will evolve in the AI Age, and how design needs to evolve to connect with customers and unlock unwavering loyalty.
Product Leads & Managers
Get a front row seat to the evolution of product thinking on how to get customer lock-in, design experiences that take your product from a tool to a relationship, and earn trust through our 8 AX principles and new design patterns.
Designers and Design Leaders
Design has never been more important with new paradigms emerging. AX helps communicate this massive shift; from relationship design, to conversation design, to entirely new design patterns. This is an extension of UX that will help designers craft the next set of winning experiences in the AI Age.
Builders in AI
Translate abstract trends into actionable product principles. The handbook gives you a lens to evaluate new AI tools and integrate them into real-world workflows.
CEOs & Founders
Stay ahead by learning how products will evolve in the AI Age, and how design needs to evolve to connect with customers and unlock unwavering loyalty.
Product Leads & Managers
Get a front row seat to the evolution of product thinking on how to get customer lock-in, design experiences that take your product from a tool to a relationship, and earn trust through our 8 AX principles and new design patterns.
Designers and Design Leaders
Design has never been more important with new paradigms emerging. AX helps communicate this massive shift; from relationship design, to conversation design, to entirely new design patterns. This is an extension of UX that will help designers craft the next set of winning experiences in the AI Age.
Builders in AI
Translate abstract trends into actionable product principles. The handbook gives you a lens to evaluate new AI tools and integrate them into real-world workflows.
"After being involved with AI every day for several years, I've yet to come across anything like this that articulates the shift we're going through so well, with a great set of practical takes on how design is evolving and the role it's going to play in the next era of product building. Must read."
Greg Isenberg
CEO of Late Checkout
The future of product is agentic, personal, and relationship-driven. This handbook shows you how to design for it today.
Grab your copy and get ahead.
Free shipping for the first 100 orders