AI x COMMUNITY
In an Era of Infinite Content, Communities are the Future
In our community ideation sessions, we explore how the latest trends can inspire out-of-the-box ideas for our favorite apps. This week, we’re focusing on Vice. Let’s dive in.
16 September, 2024
AI is driving unprecedented levels of content production.
Doing something as simple as finding a dumplings recipe can send you into a whirlwind of content.
Homemade Dumpling Recipe
As media overwhelms audiences with content, its focus shifts from content alone to the communities that form around it.
Communities provide much-needed context and meaning, acting as filters that curate and amplify content aligned with their shared interests, rituals, and identity.
How might new media brands like Vice create communities around their content?
Let’s look at Vice’s Munchies audience
The Munchies audience is young adults, food enthusiasts, and digital natives who are interested in unique, culturally diverse food content.
There is a lot of media about food that increases awareness and interest, but when people want to actually interact, it feels unactionable.
Building with Community-at-the-core:
So, we asked ourselves: How could Vice:
create products/platforms that help their audience experience new foods that compliments media.
intentionally design rituals and common language that can be incorporated into new programming and platforms.
make it as easy as possible for the audience to engage with each other in an “Munchies ecosystem”.
What products might fit best into the Munchies ecosystem?
New products/platforms that help Munchie's audience explore foods related to their media could transform Munchie’s into a leading hub for culinary discovery, education, and engagement, enhancing the brand's overall value.
Munchies curated recipes?
Ingredient matcher?
What is the best way to let the community engage with each other and grow?
Encouraging community engagement builds a vibrant network around Munchie’s content, boosting user retention and organic growth, amplifying Munchie’s reach, and strengthening the brand's ecosystem.
Munchies blind taste?
$20 Shopping list challenge?
What is the best way to let the community engage with each other and grow?
Encouraging community engagement builds a vibrant network around Munchie’s content, boosting user retention and organic growth, amplifying Munchie’s reach, and strengthening the brand's ecosystem.
Interactive Profiles?
Upcoming Meetups around you?